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How to pivot in a crisis: using the ‘customer’s customer’ approach

How to pivot in a crisis: using the ‘customer’s customer’ approach

To say the past few weeks have been challenging is a massive understatement. Businesses have ended, projects stopped, and bookings have vanished. Few industries are immune from the dual economic-health crisis, with small businesses, self-employed and start-ups getting hit hard. But in the midst of this chaos, there’s a fresh possibility to pivot and rebirth …

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How to work with the media and get journos to say, “I’ll publish that!”

How to work with the media and get journos to say, “I’ll publish that!”

As an entrepreneur, start-up, small business or someone with a great idea, it can be frustrating to get the media’s attention. You live and breathe it but selling the awesomeness of your idea or brand to the media powers that be is very difficult. The great news is, it’s systematic. It requires a great offering …

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Understand the Startup Scene in Adelaide & Productive Approach towards Outsourcing

Time is everything for a startup business and every minute counts. Owing to the limitation of funds, staff, and stress of business expansion, the startup period seems to be a rough phase where one needs to focus more on the core business operations of the organisation. There are a plethora of things that an entrepreneur …

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