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Opportunities in the Care Sector for Practitioners, Sole Traders & Startups

Are you aware that there is increasing demand, now and into the future, for human resources and providers in the care sector? And you might not know about, or have the networks into sectors such as aged care, community services, disability and health, so maybe these opportunities are going untapped. Plus it can be difficult […]

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What should be in a strategic plan for a business?

Strategic planning is a systematic process of outlining an organisation’s direction. It helps to clearly understand the objectives and actions required to achieve that future vision and goals that the organisation wishes to fulfill and also helps measure success. Once you start to use this approach you will refocus on your foundational purpose, your goals,

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How to Write your Business Proposals & Set Up Evergreen Templates

Writing proposals, tenders and requests for quotes are necessity for running a business. Whether you’re pitching to Government, business to business, and/or for public partnerships, you need to put your best foot forward and have a go. There are key documents you need to do this and it’s best to package it as a proposal

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How to write your emails and regular e-news campaigns

Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze

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How to build landing pages that convert and make you money

Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze

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How to seed an offer and sell successfully in a webinar

Pitching to customers and selling online requires a different skillset to face-to-face. There’s an art to selling online. The great news is, it can be learned. With ‘Zooming’ being a popular thing because of COVID, we’ve had to adapt to communicating, interacting, pitching and selling online, almost overnight. Webinars went from an ‘option to have’

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How to optimise Facebook to improve your business right now

How to optimise Facebook to improve your business right now

Facebook is a powerful medium, well beyond it’s ‘social media channel’ identity. It’s becoming a hybrid media outlet, replacing traditional means with a personally curated ‘news’ scroll. Networking in Facebook Groups, watching exclusive Lives and webinars, and using Reviews in decision making. It’s a constantly-changing organism that many brands use exclusively to run their business

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How to pivot in a crisis: using the ‘customer’s customer’ approach

How to pivot in a crisis: using the ‘customer’s customer’ approach

To say the past few weeks have been challenging is a massive understatement. Businesses have ended, projects stopped, and bookings have vanished. Few industries are immune from the dual economic-health crisis, with small businesses, self-employed and start-ups getting hit hard. But in the midst of this chaos, there’s a fresh possibility to pivot and rebirth

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