No matter what kind of business you have, email marketing should be a top priority and 89% of marketers claim email as their primary channel for lead generation.
However, just because you’re sending promotional emails it doesn’t mean they’re all working and it’s possible that some of your emails are being designated as spam.
You put a lot of effort into writing your content, but you didn’t get the results you wanted. What caused that to happen?
Emails being designated as spam could be due to a variety of factors. Understanding email guidelines and creating marketing content can assist you to avoid making the same mistakes in the future.
In an ideal scenario, your emails would arrive in the inbox of the receiver, be opened, and create click-throughs with actions. But, if your content is flagged as spam, you won’t earn any conversions. If you don’t plan your email marketing campaign carefully, you could come across as an unintentional spammer.
Here are some tips on how to write enews and email updates that don’t get flagged as spam.
- Write Effective Subject Lines
The subject line is the most important part of any email marketing campaign. You could have the best promotional message in the world, but if no one opens it, it will go unnoticed.
Keeping your subject line as short as possible is in your best interests. Regardless of the sort of email, research suggests that subject lines between 1 and 20 characters yield the highest open rates. This is partly because mobile devices are used to open 55% of emails. When seen on a mobile phone, a subject line that is too long will be cut off. If the subscriber can’t read the entire subject, they’re less likely to open the message.
According to research, approximately 70% of emails are detected as spam just because of the subject line. Learning how to write effective email subject lines will help you avoid being labelled as spam. Personalise your subject lines as personal subjects have higher open and click-through rates and they also tend to boost website traffic and sales.
Create a sense of urgency in your subject line. Make a limited-time offer and make sure it’s adequately communicated in the subject. Great subject lines stimulate curiosity and encourage your subscribers to open your messages rather than reporting them as spam.
- Provide a clear sender address
When someone looks at your email, they will see your sender address in the “From” field. You run the risk of having your email marked as spam if the sender address contains a lot of strange characters or seems suspicious.
As a result, sender addresses with a lot of numbers or gibberish should be avoided. Stick to one or two names: a person’s name or the name of your company. Not only will this keep you out of spam, but it will also feel more personal than a string of random characters, which most people connect with automated emails rather than persuasive, tailored offers.
- Always proofread your emails
If your emails sound rushed (or like they were created by a computer), spam filters may label them as spam. If a typo appears in your emails now and then, it won’t cause you any severe problems. However, if your emails are filled with typos, grammatical flaws, and phrases that just don’t seem right, spam filters may reject them.
So, if you’re not confident in your grammar skills, have someone you check your emails for you, or at the very least utilise a program like Grammarly to spot basic grammar errors.
- Take advantage of spam-checking tools
Wouldn’t it be fantastic if there was a program that could simply inform you whether your emails are likely to be detected by spam filters or if they are still valid? Such applications, it turns out, do exist.
The following are several spam checkers to look into such as:
- Stay relevant
Focus on the content of your messages.
Before you hit the send button, consider the following: What exactly is the purpose of this email? Is the recipient going to find this message useful?
You should probably reconsider your message if you don’t know the answers to these questions.
Don’t merely send content to say hello or to remind people that your business exists. This is unimportant to your subscribers – relevant content is what is required. Even if you only send emails once a week or twice a month, your message can still end up in the spam folder if your subscribers believe it is unimportant or irrelevant.
Let’s imagine you manage an e-commerce business that sells women’s clothing. A weather update in a marketing email does not bring value to your readers’ lives. It’s also unrelated to your company’s image. Make an effort to be on-brand at all times and instead share seasonal trends and sales.
If it’s been a while since you’ve interacted with your subscribers and you believe it’s time to do so, a discount or promotional code could be a good choice to be get opens, resulting in conversions.
Simple guidelines can provide you with a better grasp of why emails end up in spam folders and what you can do to avoid it. Follow the tips outlined above and see how this might change your email results.