Across the broader Adelaide metropolitan region, and especially in the Western suburbs there is much support for local businesses, startups and scaleups. Networking is key to how business is done, with referrals and recommendations to local experience, products and services.  And when councils get behind small and medium enterprises then the impact on promotion, marketing …

Western Business Leaders and Economic Development Support by Councils Read More »

Are you aware that there is increasing demand, now and into the future, for human resources and providers in the care sector? And you might not know about, or have the networks into sectors such as aged care, community services, disability and health, so maybe these opportunities are going untapped. Plus it can be difficult …

Opportunities in the Care Sector for Practitioners, Sole Traders & Startups Read More »

Lockdowns in 2020 have brought business operations to a halt, leaving no industry sector untouched. The second wave closures brought a sense of novelty, amid the stress, evoking a sense of being on holidays or at home, especially if you were in a place like South Australia. But the second more significant lockdowns in cities …

Business Survival Tips for Navigating a Second Lockdown Read More »

Writing proposals, tenders and requests for quotes are necessity for running a business. Whether you’re pitching to Government, business to business, and/or for public partnerships, you need to put your best foot forward and have a go. There are key documents you need to do this and it’s best to package it as a proposal …

How to Write your Business Proposals & Set Up Evergreen Templates Read More »

You start the week with the best of intentions. ‘I’m going to smash through my to-do list’, is your mantra.  Until a few emails or a new project comes in, there’s an issue you need to attend or something simply takes longer than initially planned. So, you find yourself operating in catch up mode, week-after-week, …

How to outsource your work successfully & get more done Read More »

Emailing marketing is an effective, low-cost way to communicate with your customers, prospects and fans. It’s important that each ‘wave’ focuses on them, not cheers for you. Inboxes are a special place to personally connect with your tribe and requires various factors to get good cut through. Segment and understand your audiences If you’re new …

How to write your emails and regular e-news campaigns Read More »

Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze …

How to build landing pages that convert and make you money Read More »

Pitching to customers and selling online requires a different skillset to face-to-face. There’s an art to selling online. The great news is, it can be learned. With ‘Zooming’ being a popular thing because of COVID, we’ve had to adapt to communicating, interacting, pitching and selling online, almost overnight. Webinars went from an ‘option to have’ …

How to seed an offer and sell successfully in a webinar Read More »

Turning a side project into a full-fledged business is an optimistic dream that’s viable with passion and determination. You might work a full-time job but you’re looking for a creative outlet, especially in isolation. Maybe your circumstances have changed and you want to take ownership of your career or make more money. You could have …

How to start a side hustle in a day and keep it going Read More »

Facebook is a powerful medium, well beyond it’s ‘social media channel’ identity. It’s becoming a hybrid media outlet, replacing traditional means with a personally curated ‘news’ scroll. Networking in Facebook Groups, watching exclusive Lives and webinars, and using Reviews in decision making. It’s a constantly-changing organism that many brands use exclusively to run their business …

How to optimise Facebook to improve your business right now Read More »