Emailing marketing is an effective, low-cost way to communicate with your customers, prospects and fans. It’s important that each ‘wave’ focuses on them, not cheers for you. Inboxes are a special place to personally connect with your tribe and requires various factors to get good cut through. Segment and understand your audiences If you’re new …

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Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze …

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Pitching to customers and selling online requires a different skillset to face-to-face. There’s an art to selling online. The great news is, it can be learned. With ‘Zooming’ being a popular thing because of COVID, we’ve had to adapt to communicating, interacting, pitching and selling online, almost overnight. Webinars went from an ‘option to have’ …

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Turning a side project into a full-fledged business is an optimistic dream that’s viable with passion and determination. You might work a full-time job but you’re looking for a creative outlet, especially in isolation. Maybe your circumstances have changed and you want to take ownership of your career or make more money. You could have …

How to start a side hustle in a day and keep it going Read More »

Facebook is a powerful medium, well beyond it’s ‘social media channel’ identity. It’s becoming a hybrid media outlet, replacing traditional means with a personally curated ‘news’ scroll. Networking in Facebook Groups, watching exclusive Lives and webinars, and using Reviews in decision making. It’s a constantly-changing organism that many brands use exclusively to run their business …

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To say the past few weeks have been challenging is a massive understatement. Businesses have ended, projects stopped, and bookings have vanished. Few industries are immune from the dual economic-health crisis, with small businesses, self-employed and start-ups getting hit hard. But in the midst of this chaos, there’s a fresh possibility to pivot and rebirth …

How to pivot in a crisis: using the ‘customer’s customer’ approach Read More »

Do you agree that more and more businesses need to make sales online? And, that having an online shop will mean that you can reach more customers all over the world, 24 hours a day? But you might be wondering, which of your products and services you could put into your online shop. What about …

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As an entrepreneur, start-up, small business or someone with a great idea, it can be frustrating to get the media’s attention. You live and breathe it but selling the awesomeness of your idea or brand to the media powers that be is very difficult. The great news is, it’s systematic. It requires a great offering …

How to work with the media and get journos to say, “I’ll publish that!” Read More »

It has been great working with all of you this year, enjoy your time off, take it easy & see you in 2020 #entrepreneurshipfacilitators.

Time is everything for a startup business and every minute counts. Owing to the limitation of funds, staff, and stress of business expansion, the startup period seems to be a rough phase where one needs to focus more on the core business operations of the organisation. There are a plethora of things that an entrepreneur …

Understand the Startup Scene in Adelaide & Productive Approach towards Outsourcing Read More »