Lockdowns in 2020 have brought business operations to a halt, leaving no industry sector untouched. The second wave closures brought a sense of novelty, amid the stress, evoking a sense of being on holidays or at home, especially if you were in a place like South Australia. But the second more significant lockdowns in cities […]

Writing proposals, tenders and requests for quotes are necessity for running a business. Whether you’re pitching to Government, business to business, and/or for public partnerships, you need to put your best foot forward and have a go. There are key documents you need to do this and it’s best to package it as a proposal […]

You start the week with the best of intentions. ‘I’m going to smash through my to-do list’, is your mantra.  Until a few emails or a new project comes in, there’s an issue you need to attend or something simply takes longer than initially planned. So, you find yourself operating in catch up mode, week-after-week, […]

Emailing marketing is an effective, low-cost way to communicate with your customers, prospects and fans. It’s important that each ‘wave’ focuses on them, not cheers for you. Inboxes are a special place to personally connect with your tribe and requires various factors to get good cut through. Segment and understand your audiences If you’re new […]

Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze […]

Pitching to customers and selling online requires a different skillset to face-to-face. There’s an art to selling online. The great news is, it can be learned. With ‘Zooming’ being a popular thing because of COVID, we’ve had to adapt to communicating, interacting, pitching and selling online, almost overnight. Webinars went from an ‘option to have’ […]

Turning a side project into a full-fledged business is an optimistic dream that’s viable with passion and determination. You might work a full-time job but you’re looking for a creative outlet, especially in isolation. Maybe your circumstances have changed and you want to take ownership of your career or make more money. You could have […]

Facebook is a powerful medium, well beyond it’s ‘social media channel’ identity. It’s becoming a hybrid media outlet, replacing traditional means with a personally curated ‘news’ scroll. Networking in Facebook Groups, watching exclusive Lives and webinars, and using Reviews in decision making. It’s a constantly-changing organism that many brands use exclusively to run their business […]

To say the past few weeks have been challenging is a massive understatement. Businesses have ended, projects stopped, and bookings have vanished. Few industries are immune from the dual economic-health crisis, with small businesses, self-employed and start-ups getting hit hard. But in the midst of this chaos, there’s a fresh possibility to pivot and rebirth […]

Do you agree that more and more businesses need to make sales online? And, that having an online shop will mean that you can reach more customers all over the world, 24 hours a day? But you might be wondering, which of your products and services you could put into your online shop. What about […]