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Business Survival Tips for Navigating a Second Lockdown

Lockdowns in 2020 have brought business operations to a halt, leaving no industry sector untouched. The second wave closures brought a sense of novelty, amid the stress, evoking a sense of being on holidays or at home, especially if you were in a place like South Australia. But the second more significant lockdowns in cities …

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How to Write your Business Proposals & Set Up Evergreen Templates

Writing proposals, tenders and requests for quotes are necessity for running a business. Whether you’re pitching to Government, business to business, and/or for public partnerships, you need to put your best foot forward and have a go. There are key documents you need to do this and it’s best to package it as a proposal …

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How to outsource your work successfully & get more done

You start the week with the best of intentions. ‘I’m going to smash through my to-do list’, is your mantra.  Until a few emails or a new project comes in, there’s an issue you need to attend or something simply takes longer than initially planned. So, you find yourself operating in catch up mode, week-after-week, …

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How to write your emails and regular e-news campaigns

Emailing marketing is an effective, low-cost way to communicate with your customers, prospects and fans. It’s important that each ‘wave’ focuses on them, not cheers for you. Inboxes are a special place to personally connect with your tribe and requires various factors to get good cut through. Segment and understand your audiences If you’re new …

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How to build landing pages that convert and make you money

Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze …

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How to seed an offer and sell successfully in a webinar

Pitching to customers and selling online requires a different skillset to face-to-face. There’s an art to selling online. The great news is, it can be learned. With ‘Zooming’ being a popular thing because of COVID, we’ve had to adapt to communicating, interacting, pitching and selling online, almost overnight. Webinars went from an ‘option to have’ …

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How to start a side hustle in a day and keep it going

Turning a side project into a full-fledged business is an optimistic dream that’s viable with passion and determination. You might work a full-time job but you’re looking for a creative outlet, especially in isolation. Maybe your circumstances have changed and you want to take ownership of your career or make more money. You could have …

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How to optimise Facebook to improve your business right now

How to optimise Facebook to improve your business right now

Facebook is a powerful medium, well beyond it’s ‘social media channel’ identity. It’s becoming a hybrid media outlet, replacing traditional means with a personally curated ‘news’ scroll. Networking in Facebook Groups, watching exclusive Lives and webinars, and using Reviews in decision making. It’s a constantly-changing organism that many brands use exclusively to run their business …

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How to pivot in a crisis: using the ‘customer’s customer’ approach

How to pivot in a crisis: using the ‘customer’s customer’ approach

To say the past few weeks have been challenging is a massive understatement. Businesses have ended, projects stopped, and bookings have vanished. Few industries are immune from the dual economic-health crisis, with small businesses, self-employed and start-ups getting hit hard. But in the midst of this chaos, there’s a fresh possibility to pivot and rebirth …

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