Blog

How to write your emails and regular e-news campaigns

Emailing marketing is an effective, low-cost way to communicate with your customers, prospects and fans. It’s important that each ‘wave’ focuses on them, not cheers for you. Inboxes are a special place to personally connect with your tribe and requires various factors to get good cut through. Segment and understand your audiences If you’re new …

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How to build landing pages that convert and make you money

Pages are the essence of your brand’s website, with one goal: to persuade your prospects to the next step to becoming a customer. Landing Pages are, effectively standalone, websites. Smaller than your ‘Google HQ’, promoting a brand’s product, service or action, often mirroring an introduction paragraph. The four main types of landing pages are: Squeeze …

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How to seed an offer and sell successfully in a webinar

Pitching to customers and selling online requires a different skillset to face-to-face. There’s an art to selling online. The great news is, it can be learned. With ‘Zooming’ being a popular thing because of COVID, we’ve had to adapt to communicating, interacting, pitching and selling online, almost overnight. Webinars went from an ‘option to have’ …

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How to start a side hustle in a day and keep it going

Turning a side project into a full-fledged business is an optimistic dream that’s viable with passion and determination. You might work a full-time job but you’re looking for a creative outlet, especially in isolation. Maybe your circumstances have changed and you want to take ownership of your career or make more money. You could have …

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How to optimise Facebook to improve your business right now

How to optimise Facebook to improve your business right now

Facebook is a powerful medium, well beyond it’s ‘social media channel’ identity. It’s becoming a hybrid media outlet, replacing traditional means with a personally curated ‘news’ scroll. Networking in Facebook Groups, watching exclusive Lives and webinars, and using Reviews in decision making. It’s a constantly-changing organism that many brands use exclusively to run their business …

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How to pivot in a crisis: using the ‘customer’s customer’ approach

How to pivot in a crisis: using the ‘customer’s customer’ approach

To say the past few weeks have been challenging is a massive understatement. Businesses have ended, projects stopped, and bookings have vanished. Few industries are immune from the dual economic-health crisis, with small businesses, self-employed and start-ups getting hit hard. But in the midst of this chaos, there’s a fresh possibility to pivot and rebirth …

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How to work with the media and get journos to say, “I’ll publish that!”

How to work with the media and get journos to say, “I’ll publish that!”

As an entrepreneur, start-up, small business or someone with a great idea, it can be frustrating to get the media’s attention. You live and breathe it but selling the awesomeness of your idea or brand to the media powers that be is very difficult. The great news is, it’s systematic. It requires a great offering …

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Understand the Startup Scene in Adelaide & Productive Approach towards Outsourcing

Time is everything for a startup business and every minute counts. Owing to the limitation of funds, staff, and stress of business expansion, the startup period seems to be a rough phase where one needs to focus more on the core business operations of the organisation. There are a plethora of things that an entrepreneur …

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